Minor in Advertising
An advertising minor is a smart, strategic way to elevate your journalism or marketing major—especially if you want to stand out in today’s fast-paced media world. Offered through the IU School of Liberal Arts Journalism and Public Relations Program, this minor is tailored to your academic path, with one track for Kelley School of Business marketing majors and another for students in other disciplines.
You won’t just study advertising; you’ll create it. You’ll sharpen your copywriting and storytelling skills by crafting content for radio spots, website copy, print ads, billboards, and more. You’ll learn how to write with purpose and explore how advertising drives engagement on social media and digital platforms, developing skills that are in high demand across industries.
You’ll also master the digital side of the ad world: crafting scroll-stopping Instagram ads, writing punchy captions, and building campaigns that convert. From influencer strategy to SEO basics, you’ll gain the tools today’s ad pros use to cut through the noise.
Whether you’re aiming for agency life, launching your own brand, or simply leveling up your creative edge, this minor gives you the skills to turn ideas into influence.